“This allows us to continue to add significant value to our retailers and ultimately end consumers as we strengthen our one-stop-shop offering.”Ĭlosing terms for each sale have not been disclosed. GSM Outdoors CEO Eddie Castro added: “We are thrilled about the acquisition of the best-in-class Synergy Outdoors brands which will significantly enhance GSM’s offerings. This acquisition is the fourth for GSM Outdoors under its partnership with Gridiron Capital. Through its purchase of the Plano Synergy archery and hunting accessory brands, GSM Outdoors adds Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace to its existing portfolio of 33 hunting- and shooting-related brands. “By selling the archery and hunting accessories brands to GSM Outdoors, already a leader in the hunting and outdoors industry, we have created great brand alignment for both companies, which allows each of us to play to our own unique strengths.” The Company owns 33 industry-leading brands including Stealth Cam, Walker’s, Muddy, Hawk, and Big Game, and through its acquisition of Plano Synergy’s hunting and archery accessory brands, the Company will add Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace to its existing portfolio. Pure Fishing CEO Harlan Kent revealed: “This acquisition allows Pure Fishing to continue to build upon its leading position within the fishing industry, something that remains a priority for the company. This strategic acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. The tackle giant, based in Columbia, South Carolina, USA, will retain the iconic Plano and Frabill brands to complement the company’s existing footprint in the global fishing market, along with its storage and fall storage business, as well as the Creative Options and Caboodles brands. However, Pure Fishing has immediately offloaded the hunting and archery accessories brands to GSM Outdoors, which already occupies a significant space in that market sector. One of the world’s largest fishing tackle companies, Pure Fishing, has completed a deal to purchase Plano Synergy Holdings, the firm behind a string of fishing, hunting, archery and outdoor products.
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